The eyes may be the window to the soul, but the gut is the gateway to health.

CREATED BY A BOARD-CERTIFIED functional medicine health coach

"Our food should be our medicine and our medicine should be our food." - Hippocrates

I'm Shirley Crites, and this is exactly why I founded Gut Bar.

Bloating, Irritable Bowel Syndrome (IBS), Crohn’s, colitis – these are all gut issues. But did you know there are many seemingly unrelated problems, such as lack of energy, brain fog and difficulty sleeping, that are also linked to your gut?

And as it turns out, Aronia berries are the most potent fruit source of antioxidants and polyphenols that have been shown to promote gut health!

That’s why we came up with an easy way to add more Aronia berries to your life. From our signature antioxidant-rich Gut Bars to Powder and Shots, we’ve “gut” you covered!

Our values


Preservatives are hard to avoid as they make packaged foods cheaper and give them longer shelf life. But they are a big part of digestive issues you might be having! That’s why all our products are made from whole, raw, and real ingredients and Aronia berries are the best of them!


If you want to be truly healthy, you have to start with the gut. And the best way to improve gut health is to consume foods high in antioxidants & polyphenols. Aronia berries are our star ingredient because they are much higher in those than other berries–even blueberries, elderberries & açaí!


We’re tired of brands claiming something is “healthy” when in reality it is not. By relying on the latest research and providing you with honest information, we aim to help you eat more whole foods that will keep your energy sustained, strengthen your immune system and help with gut integrity!


1999 - 2019

During my 10 years in the pharmaceutical industry at 3 different companies, I came to realize it was driven by profits far more than wellness…in a VERY big way! I became passionate about learning more practical ways to garner my family’s health. Over the years, my family dealt with autoimmune issues, acid reflux, allergies, general lethargy - which were ultimately caused by “leaky gut” (intestinal impermeability). Doctors just wanted to throw meds at the problems, which led to more issues. But my “mom instincts” knew better!

2017 - 2018

It seems no coincidence that I discovered the Aronia berry which was growing in my small hometown of Paxton, Nebraska. I had learned that the experts in gut health recommended consuming lots and lots of berries. Why? POLYPHENOLS! ANTIOXIDANTS! Both of which have a lot of data showing they help the gut microbiota become more abundant and prevent leaky gut – which leads to all kinds of problems, least of which is inflammation and autoimmune issues.

2018 - 2019

I finished studying and became a National Board Certified Health and Wellness Coach (NBC-HWC). That’s when we started consuming a handful of Aronia berries daily and saw our energy and our overall feeling of wellness go through the roof. Over time, it single-handedly helped my husband get off the meds he was taking for acid reflux completely. No more horrible side effects – he was like a new man!

2020 - now

Problem was, Aronia berries can be difficult to find and on their own taste a little astringent. So I had an idea: Make a nutrition bar, load it with a handful of Aronia berries and add other good-for-you ingredients. That’s how our Gut Bar was born! We quickly realized we needed to create more products that people could consume to get their daily dose of gut health. That’s why we’ve developed the Gut Bar Powder and a couple of years later, Gut Bar Shot – juiced Aronia!

Our Team